All About Corporate Events

05/08/2021 creative recreation

The term “corporate event” is used to describe events and social activities that are planned and funded by a business.

It’s a fairly expansive definition, and as you might expect, there are many types of people that attend these events. The audience for a corporate event could include:

  • Employees
  • Clients and customers
  • Board members
  • Stakeholders
  • Prospective clients

There are a number of reasons that a business may choose to organise an event. It can be a way to motivate or reward employees, a celebration of important milestones, a way to inspire employee collaboration, or a means of managing significant changes. There are many reasons to host events, and events benefit businesses in many ways.

According to a report from 2015, the UK events industry is valued at £39.1 billion. There are more than 1,301,600 events hosted annually, and a large percentage of them are corporate events. With so many events being hosted, it’s not surprising that there are many different types of events. These are some of the most common types of corporate events:


Conferences are a way for businesses to connect with a target audience and give them information. Conferences can last for a day or longer. Conferences can be both motivational and educational. Audiences can be directly engaged during a conference, and it can even push employees to collaborate with each other.

It’s common for conferences to have a number of key not speakers. Breakout areas, where a topic can be discussed in more detail, are also common. Many corporate events take this form. It’s easy to understand the popularity of conferences, Firebird Events can host a whole variety of these. They can be adapted in many ways and can target customers, stakeholders, employees, resellers, or other groups. It’s an excellent way to connect a specific audience with a brand.

Exhibitions and Trade Shows

These events, which tend to be large in scale, allow businesses to rent space inside an event area. This can be a way for businesses to reach prospective customers and promote products and services in front of a new audience. Businesses may choose to host or organise an event in some cases. However, in the majority of cases, businesses are exhibitors at these events. To maximize the opportunity an event provides, businesses typically create appealing exhibition stands and promotional materials. It’s necessary to send an excellent sales team to the event. The right team will be able to engage with the audience, ensuring that the stand is visited by many attendees.

Galas and Award Dinners

Although these are technically two different types of corporate events, these events usually take place at the same time.

There are many ways for businesses to use an Awards ceremony. Businesses may use these events and a means of motivating, acknowledging, and rewarding a specific audience. These events could target employees, resellers, suppliers, or even customers. There are often many different award categories designed to acknowledge distinct achievements. It’s also common for businesses to enter or event sponsor industry awards. These awards can be an excellent way for a business to enhance their reputation, boost brand awareness, and boost their business to a new audience.

Incentive Programs

There are many event types that can fall under this category. In some cases, there are multiple events connected by a teaser campaign. The target audience for these events is usually employees or resellers. It’s common for these events to begin with a sales conference. This event is a way to communicate targets and messaging to the audience. An event like this can also be highly informative, providing the audience with valuable information about the products and services that the business offers.

Next, attendees are usually reminded of goals for that period. Speakers at the event will discuss the steps and strategies that will help the business to reach these goals.

Launch Events

The name is enough to explain what a launch event is. These events can be tailored to the needs and preferences of a business. They can be a way to build publicity before the launch of a new product, service, or structure. They can also be an excellent way to create hype.